Case Study

Making Global Inroads: Developing a Growth Strategy for an International Nonprofit

Topics in this Case Study :

Nonprofit Strategy

Censeo assisted an international nonprofit’s leadership in articulating the organization’s future direction, determining growth opportunities, and developing an implementation plan for a five-year growth strategy.

Situation

An international nonprofit had seen its organization expand to hundreds of programs and reach thousands of alumni around the world—but they weren’t done growing. The organization sought to expand its reach geographically and diversify revenue sources, all while fortifying its position as the gold standard among its peers. To meet these goals and ensure stable organizational growth, the client brought on Censeo to assist in the development of a five-year growth strategy.

Approach

Censeo worked collaboratively with the organization’s leadership and the Board throughout the strategic planning process, including holding more than 70 stakeholder interviews, multiple interactive planning sessions with the Board, and frequent meetings with leadership. At the end of this process, leadership was able to clearly articulate its programmatic and operational goals, enabling Censeo to use an evaluation framework to vet and prioritize new growth opportunities based on relevance to mission, market demand, funding, and risks to success.

The team also conducted an internal capability assessment, financial performance analysis, and an external peer and competitor analysis to understand the organization’s current state and inform future growth decisions. In addition, Censeo worked with the organization’s staff to assess their core programs for mission alignment, leveraging the staff’s skills and historical knowledge.

Results

By the end of the project, the nonprofit’s leadership had a robust, and realistic, strategic five-year-plan, and agreed-upon growth strategies to support new geographies and revenue sources. In addition, the organization gained insight into their own performance and core capabilities, as well as into peers’ performance and trends in the market.

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